Win bigly : persuasion in a world where facts don't matter

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Soon after Donald Trump announced his presidential candidacy, many experts dismissed him as a fleeting joke, but Scott Adams recognized him as a master communicator comparable to Abraham Lincoln and Steve Jobs. As a student of persuasion, Adams identified Trump's extensive toolkit for influencing others and boldly predicted his potential success on his popular blog, despite facing ridicule and calls to boycott his work. Ultimately, Adams was vindicated, highlighting the power of irrationality in human decision-making. While we like to believe we are rational, our choices are often driven by gut instincts, followed by justifications. Emotional persuasion can overshadow flaws and logical appeals, making it a potent tool in any context. In his new work, Adams explores various persuasion techniques applicable beyond politics, revealing the secrets of the world's greatest persuaders. Readers will learn to create impactful linguistic "kills shots," employ the High Ground Maneuver to win debates, and recognize signs of cognitive dissonance in others. Written in Adams' engaging style, this book is essential for anyone interested in mastering persuasion or defending against its emotional tactics.