Brains Versus Capital - Entrepreneurship For Everyone: Lean, Smart, Simple

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The tea campaign as a case study -- Start-ups: creative concepts, not high-tech -- The step-child concept: it pays to finetune your concept -- Avoiding overload -- Building a business with components -- Playing in the big boys' league -- How to work out your own high-potential concept: the entrepreneurship laboratory -- Entrepreneurship as a challenge -- Say goodbye to old ways of thinking (don't draw conclusions about the future based on the past) -- An invitation to a dance