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The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Compra de libros
International Marketing, Pervez N. Ghauri, Philip R. Cateora
- Idioma
- Publicado en
- 2010
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- (Tapa blanda)
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- Título
- International Marketing
- Idioma
- Inglés
- Autores
- Pervez N. Ghauri, Philip R. Cateora
- Editorial
- McGraw Hill
- Publicado en
- 2010
- Formato
- Tapa blanda
- Páginas
- 728
- ISBN10
- 0077122852
- ISBN13
- 9780077122850
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Escuela, Marketing & Ventas
- Calificación
- 3,85 de 5
- Descripción
- The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.