Agotado
Más información sobre el libro
The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Compra de libros
International Marketing - 4th Edition, Pervez N. Ghauri, Philip R. Cateora
- Idioma
- Publicado en
- 2014
- product-detail.submit-box.info.binding
- (Tapa blanda)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nos falta tu reseña aquí
- Idioma
- Inglés
- Autores
- Pervez N. Ghauri, Philip R. Cateora
- Editorial
- McGraw Hill Higher Education
- Publicado en
- 2014
- Formato
- Tapa blanda
- Páginas
- 682
- ISBN10
- 0077148150
- ISBN13
- 9780077148157
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Escuela, Marketing & Ventas
- Calificación
- 3,85 de 5
- Descripción
- The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.