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Parámetros
- 320 páginas
- 12 horas de lectura
Más información sobre el libro
Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity
Compra de libros
The Fall of Advertising and the Rise of PR, Al Ries
- Idioma
- Publicado en
- 2002
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 2,79 €
Métodos de pago
Nos falta tu reseña aquí
- Idioma
- Inglés
- Autores
- Al Ries
- Editorial
- Harper Business
- Publicado en
- 2002
- Formato
- Tapa dura
- Páginas
- 320
- ISBN10
- 0060081988
- ISBN13
- 9780060081980
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Comunicación
- Calificación
- 3,7 de 5
- Descripción
- Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity