The Internet as a Technology-Based Ecosystem

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Challenging traditional strategic analysis, this book critiques neoclassical methodologies, highlighting their inadequacy in today's internet-driven market. It introduces alternative approaches based on ecosystem and platform concepts, as well as chaos and complexity theories. A novel biological hydrothermal vent model serves as an analogy for the Information Communication Technology (ICT) sector, offering fresh insights into decision-making strategies. The study encourages readers to rethink established frameworks in favor of more dynamic and relevant methodologies.