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A revelatory look at the rise of the 'attention merchants', the marketeers who harvest, influence and control our consumption in ways previously unimagined, for resale to advertisers. Tim Wu argues that this is not simply the by- product of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention.
Compra de libros
The Attention Merchants, Tim Wu
- Idioma
- Publicado en
- 2017
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- Título
- The Attention Merchants
- Idioma
- Inglés
- Autores
- Tim Wu
- Editorial
- Atlantic Books
- Publicado en
- 2017
- Formato
- Tapa blanda
- ISBN10
- 1782394850
- ISBN13
- 9781782394853
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Tema histórico, Historia, Comercio, Negocios & Gestión, Tecnología & Ingeniería, Temas psicológicos, Psicología, Economía, Tecnología, Sociología
- Calificación
- 4,05 de 5
- Descripción
- A revelatory look at the rise of the 'attention merchants', the marketeers who harvest, influence and control our consumption in ways previously unimagined, for resale to advertisers. Tim Wu argues that this is not simply the by- product of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention.