Five Star Formula

"When you read The Five Star Formula you will gain a deeper understanding of the vital ingredients of success: CLARITY - understanding where your business is now and creating a clear vision of the business you want to build. CULTURE - creating a culture that attracts and rewards passionate and dedicated employees. CUSTOMER - identifying and appealing to the ideal guests your business needs to succeed. CREATIVITY - finding your unique offering so you can stand out from the competition and make your mark. COMMENDATIONS - winning awards for your business and enjoying the benefits of award-winning status for years to come."--Back cover.