Agotado
Parámetros
- 720 páginas
- 26 horas de lectura
Más información sobre el libro
Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.
Compra de libros
Marketing Management. A Relationship Approach., Svend Hollensen
- Idioma
- Publicado en
- 2015
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- (Tapa blanda)
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- Título
- Marketing Management. A Relationship Approach.
- Idioma
- Inglés
- Autores
- Svend Hollensen
- Editorial
- Pearson
- Publicado en
- 2015
- Formato
- Tapa blanda
- Páginas
- 720
- ISBN10
- 0273778854
- ISBN13
- 9780273778851
- Serie
- Recogida
- Always learning
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 4 de 5
- Descripción
- Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.