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For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
Compra de libros
Market-Based Management, Roger J. Best
- Idioma
- Publicado en
- 2005
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Dañado
- Precio
- 4 €
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- Título
- Market-Based Management
- Subtítulo
- Strategies for growing customer value and profitability
- Idioma
- Inglés
- Autores
- Roger J. Best
- Editorial
- Pearson Prentice Hall
- Publicado en
- 2005
- Formato
- Tapa blanda
- Páginas
- 528
- ISBN10
- 0131293729
- ISBN13
- 9780131293724
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Escuela, Marketing & Ventas
- Calificación
- 3,7 de 5
- Descripción
- For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.