Market-Based Management

Strategies for growing customer value and profitability

Autores

Roger J. Best

Valoración del libro

3,8(26)Añadir reseña

Parámetros

528 páginas
19 horas de lectura

Comercio y Ventas
Escuela
Libros de texto
Negocios y economía
No ficción

Más información sobre el libro

For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.