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Popular Music as Promotion - Music and Branding in the Digital Age

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'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

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Popular Music as Promotion - Music and Branding in the Digital Age, Leslie Meier

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Publicado en
2016
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Título
Popular Music as Promotion - Music and Branding in the Digital Age
Idioma
Inglés
Publicado en
2016
Formato
Tapa blanda
ISBN10
0745692222
ISBN13
9780745692227
Serie
Calificación
4,5 de 5
Descripción
'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.