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Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts
Compra de libros
Designing Brand Identity, Alina Wheeler
- Idioma
- Publicado en
- 2009
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- Designing Brand Identity
- Idioma
- Inglés
- Autores
- Alina Wheeler
- Editorial
- Wiley
- Publicado en
- 2009
- Formato
- Tapa dura
- Páginas
- 320
- ISBN10
- 0470401427
- ISBN13
- 9780470401422
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Autoayuda, Arte, Guías y Manuales, Diseño, Marketing & Ventas, Emprendimiento
- Calificación
- 4,15 de 5
- Descripción
- Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts