Employee Engagement in Media Management

Más información sobre el libro

Focusing on employee engagement, this book analyzes case studies from media companies in Europe, the US, and Brazil to understand its role in organizational development and change. It emphasizes the importance of employee involvement in successfully implementing change and fostering innovation within media management. By presenting insights from both media managers and employees, the book aims to equip researchers, students, and industry professionals with the knowledge necessary for enhancing organizational effectiveness in the media sector.