Built to Last

Más información sobre el libro

In this groundbreaking work, Jim Collins and Jerry Porras explore the transformation of good results into great outcomes and the creation of enduring companies. Drawing from a six-year research project at Stanford University, they analyzed eighteen exceptional companies, comparing each to a top competitor. Their study spans the companies' journeys from start-ups to large enterprises, posing the critical question: "What sets truly exceptional companies apart?" Collins and Porras move past fleeting management trends to uncover timeless qualities that distinguish outstanding organizations. They challenge the prevalent notion that only charismatic leaders can create visionary companies, offering inspiration to executives and entrepreneurs alike. The book is rich with specific examples and presents a coherent framework of practical concepts applicable to managers and entrepreneurs at all levels. By providing a master blueprint for building resilient organizations, the authors equip readers with the tools to foster companies that will thrive well into the twenty-first century and beyond. This insightful exploration not only shatters myths but also offers new perspectives and actionable guidance for those aiming to establish landmark companies that endure the test of time.