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- 400 páginas
- 14 horas de lectura
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Has the Nudge Unit Given you a Gentle Push in the Right Direction? Adding just one sentence to a tax reminder brought in millions in extra revenue, Prompting people to become organ donors while paying for their car tax added an extra 100/000 donors to the register, Refocusing the questions asked at the job centre helped an extra 10% of people off benefits and back to work.
Compra de libros
The Nudge Unit, David Halpern
- Idioma
- Publicado en
- 2015
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