Parámetros
- 257 páginas
- 9 horas de lectura
Más información sobre el libro
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Compra de libros
Kotler on Marketing, Philip Kotler
- Idioma
- Publicado en
- 1999
- product-detail.submit-box.info.binding
- (Tapa dura)
Métodos de pago
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- Título
- Kotler on Marketing
- Subtítulo
- How to Create, Win, and Dominate Markets
- Idioma
- Inglés
- Autores
- Philip Kotler
- Editorial
- Free Press
- Publicado en
- 1999
- Formato
- Tapa dura
- Páginas
- 257
- ISBN10
- 0684860384
- ISBN13
- 9780684860381
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Primera publicación
- 1999
- Título original
- Marketing: An Introduction
- Calificación
- 4,15 de 5
- Descripción
- Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.