Agotado
Parámetros
- 838 páginas
- 30 horas de lectura
Más información sobre el libro
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.
Compra de libros
Advertising and Promotion, George Edward Belch, Michael Belch
- Idioma
- Publicado en
- 2009
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- (Tapa blanda)
Métodos de pago
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