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Business for punks - break all the rules - the Brewdog way

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"Don't waste your time on bullshit business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business. In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms."

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Business for punks - break all the rules - the Brewdog way, James Watt

Idioma
Publicado en
2016
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(Tapa blanda),
Estado del libro
Muy Bueno
Precio
5,99 €

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3,7
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Idioma
Inglés
Autores
James Watt
Publicado en
2016
Formato
Tapa blanda
Páginas
256
ISBN10
0241290112
ISBN13
9780241290118
Serie
Título original
Business for punks
Calificación
3,7 de 5
Descripción
"Don't waste your time on bullshit business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business. In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms."