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From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
Compra de libros
For God, Country, and Coca-Cola, Mark Pendergrast
- Idioma
- Publicado en
- 2013
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Idioma
- Inglés
- Autores
- Mark Pendergrast
- Editorial
- Perseus Books
- Publicado en
- 2013
- Formato
- Tapa blanda
- Páginas
- 523
- ISBN10
- 0465029175
- ISBN13
- 9780465029174
- Serie
- Etiquetas
- No ficción, Tema histórico, Historia, Comercio, Negocios & Gestión, Economía, Comida, Comida y Bebida, Microhistoria
- Calificación
- 4,15 de 5
- Descripción
- From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.