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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
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ZAG : the number-one strategy of high-performance brands, Marty Neumeier
- Idioma
- Publicado en
- 2007
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- (Tapa blanda)
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- Título
- ZAG : the number-one strategy of high-performance brands
- Idioma
- Inglés
- Autores
- Marty Neumeier
- Editorial
- New Riders
- Publicado en
- 2007
- Formato
- Tapa blanda
- Páginas
- 192
- ISBN10
- 0321426770
- ISBN13
- 9780321426772
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Autoayuda, Guías y Manuales, Desarrollo personal, Diseño, Marketing & Ventas
- Calificación
- 4 de 5
- Descripción
- In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.