A different ball game

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European football is in financial despair, having major debts and a competitive gap between the big teams and the others. The English Premier League is Europe's most successful league in terms of global exposure and total revenue, however the league is subject to developments that instigate significant changes to the business side of the domestic football landscape. UEFA s club licensing system, and more notably the financial fair play regulation, aims to put stability and economic commonsense back into football. The break-even requirement is the most significant element of FFP, enforcing that clubs do not spend more money than they earn. In this book a model of stakeholder salience is applied to English football. More specifically, it is assessed which stakeholder issues are applicable to the implementation of the financial fair play regulation.