Understanding Business

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The Fourth Edition of Understanding Business is the fruit of meetings with dozens of introduction to business instructors and students from around the county in focus group sessions. Information gleaned from these sessions and over 200 detailed surveys has resulted in major changes to the Fourth Edition. These changes include: It is shorter; the Fourth Edition is almost 20 percent shorter than the Third Edition. Also,it addresses both global and ethical issues early in the text. Instructors overwhelmingly asked to have global and ethical issues examined earl,so students understand the issues before they are asked to evaluate how they affect business. Global and ethical issues continue to be integrated throughout the book. Understanding Business also emphasizes critical thinking. The text and accompanying instructional materials are based on learning principles that put the responsibility for learning where it belongs on the students' shoulders. Finally,Understanding Business introduces students to the management chapters before the marketing topics. Students gain an understanding of the new relationships and principles that govern management today before they are challenged to understand the cross-functional teams that are replacing the line and staff marketing functions.