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Strategic Management

Autores

Alonzo J. Strickland
Arthur A. Thompson

Valoración del libro

4,3(15)Añadir reseña

Parámetros

Comercio y Ventas
Gestión
Negocios y economía

Más información sobre el libro

This is a resource-based review of the firm, incorporating 17 cases which reflect this emphasis. New case studies cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies and global competition and strategy issues are integrated throughout.