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The amazing true story behind the siege of America's favorite beer company How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King , the award-winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance.
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Dethroning the King, Julie MacIntosh
- Idioma
- Publicado en
- 2010
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- (Tapa dura)
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- Título
- Dethroning the King
- Subtítulo
- The Hostile Takeover of Anheuser-Busch, an American Icon
- Idioma
- Inglés
- Autores
- Julie MacIntosh
- Editorial
- Wiley
- Publicado en
- 2010
- Formato
- Tapa dura
- ISBN10
- 0470592702
- ISBN13
- 9780470592700
- Serie
- Etiquetas
- No ficción, Tema histórico, Historia, Comercio, Negocios & Gestión, Economía, Finanzas, Cerveza
- Calificación
- 3,95 de 5
- Descripción
- The amazing true story behind the siege of America's favorite beer company How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King , the award-winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance.