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Strategic Marketing For Health Care Organizations

Autores

Philip Kotler

Valoración del libro

4,2(15)Añadir reseña

Parámetros

Comercio y Ventas
Negocios y economía

Más información sobre el libro

Offers an introduction to strategic marketing and presents ideas for gaining the competitive edge in the health care arena. This book analyzes aspects of customer driven health care industries, and uses examples and cases to show how real companies build and implement effective strategies.