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This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
Compra de libros
Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry, Olga Mitterfellner
- Idioma
- Publicado en
- 2020
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- (Tapa blanda)
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- Título
- Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
- Idioma
- Inglés
- Autores
- Olga Mitterfellner
- Editorial
- Routledge
- Publicado en
- 2020
- Formato
- Tapa blanda
- ISBN10
- 1138323098
- ISBN13
- 9781138323094
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Marketing & Ventas, Temática de moda, Moda, Marketing y relaciones públicas
- Descripción
- This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.