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Customer Value Starvation Can Kill

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Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. It shows you how to recognise value starvation, how to avoid it and how to prevent it.

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Customer Value Starvation Can Kill, Gautam Mahajan

Idioma
Publicado en
2021
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Título
Customer Value Starvation Can Kill
Idioma
Inglés
Publicado en
2021
Formato
Tapa blanda
Páginas
150
ISBN10
1952538580
ISBN13
9781952538582
Serie
Calificación
3 de 5
Descripción
Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. It shows you how to recognise value starvation, how to avoid it and how to prevent it.