The Ambuja Story

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WINNER OF THE 2022 TATA LITERATURE LIVE! BUSINESS BOOK AWARD. In 1983, a young cotton trader with no experience in cement or industrial negotiations set out to transform his dreams into reality. Despite the complexities of the Licence Raj, Narotam Sekhsaria recognized the immense potential of the cement industry in Gujarat. With little knowledge of limestone or cement production, he founded Ambuja Cement, which would become one of the world’s leading cement companies. This narrative, told by Sekhsaria himself, is a compelling account of perseverance, integrity, and innovation. It challenges stereotypes about the cement industry, demonstrating that environmentally friendly practices and affordability can coexist. Sekhsaria’s vision extended beyond financial gain; he prioritized community development around Ambuja's plants, making significant strides in women empowerment, skill development, health, and education long before corporate social responsibility became a norm in India. The story serves as an inspiring blueprint for aspiring entrepreneurs, offering fresh insights into business and life, and encouraging them to reach new heights in their endeavors.