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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Compra de libros
Brand Failures, Matt Haig
- Idioma
- Publicado en
- 2005
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 3,69 €
Métodos de pago
3,6
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- Título
- Brand Failures
- Idioma
- Inglés
- Autores
- Matt Haig
- Editorial
- Kogan Page
- Publicado en
- 2005
- Formato
- Tapa blanda
- Páginas
- 260
- ISBN10
- 0749444339
- ISBN13
- 9780749444334
- Serie
- Categorías
- Etiquetas
- Tema histórico, Comercio, Guías y Manuales, Guías
- Calificación
- 3,55 de 5
- Descripción
- It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).