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"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
Compra de libros
Brand Failures, Matt Haig
- Idioma
- Publicado en
- 2003
- Encuadernación
- (Tapa dura)
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- Título
- Brand Failures
- Subtítulo
- The Truth About the 100 Biggest Branding Mistakes of All Time
- Idioma
- Inglés
- Autores
- Matt Haig
- Editorial
- Kogan Page Business Books
- Publicado en
- 2003
- Formato
- Tapa dura
- Páginas
- 310
- ISBN10
- 0749439270
- ISBN13
- 9780749439279
- Serie
- Categorías
- Etiquetas
- Tema histórico, Comercio, Guías y Manuales, Guías
- Calificación
- 3,55 de 5
- Descripción
- "This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing