Touch

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Experiences are the new social currency. In travel and shopping, online and dining, we are looking for unqiue, memorable experiences - to immerse ourselves in and to share them with our friends via social media. Jörg Dietzel, a brand consultant with over 25 years of experience in Europe and Asia, looks at ten different fields where brands create new experiences, using them to attract customers and to stand out in the marketplace. Through case studies from Audi, Chope, Eu Yan Sang, Swire and others, and with easy-to-follow 'how to' steps, marketers, students of marketing and agencies will get ideas about trends and what they can do to take advantage of them, in order to thrive in the new Experience Economy. Book jacket.