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Focusing on the charity and non-profit sector, this book explores effective marketing and business development strategies aimed at enhancing earned income. It emphasizes the importance of balancing commercial success with social impact, providing insights and practical approaches for organizations to drive growth while fulfilling their missions. The content is designed to empower non-profits to maximize their potential in both financial and social realms.
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The Commercial Charity, Martyn Drake
- Idioma
- Publicado en
- 2020
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- The Commercial Charity
- Subtítulo
- How Business Thinking Can Help Non-Profits Grow Impact and Income
- Idioma
- Inglés
- Autores
- Martyn Drake
- Editorial
- Kogan Page
- Publicado en
- 2020
- Formato
- Tapa dura
- Páginas
- 216
- ISBN13
- 9781789663303
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 2 de 5
- Descripción
- Focusing on the charity and non-profit sector, this book explores effective marketing and business development strategies aimed at enhancing earned income. It emphasizes the importance of balancing commercial success with social impact, providing insights and practical approaches for organizations to drive growth while fulfilling their missions. The content is designed to empower non-profits to maximize their potential in both financial and social realms.