Competing with Unicorns

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Today's tech unicorns have mastered a unique approach to software development that allows them to scale like enterprises while maintaining the agility of startups. This book provides an insider's look at how leading companies like Google, Facebook, and Spotify achieve this balance. By leveraging their insights, your teams can enhance collaboration, deliver higher-quality products more rapidly, and innovate at a competitive pace. Successful tech companies have effectively scaled the techniques that fueled their startup success. Despite their large workforces, Amazon, Facebook, Google, and Spotify operate with a startup mindset. Jonathan Rasmusson, a former Spotify engineer and coach, guides you through the process of developing software the way top companies do. You'll learn to instill purpose in teams through Missions, foster empowerment and trust with Squads, and align large-scale initiatives through Bets. This book is a valuable resource for tech and product leads seeking to improve product delivery. It's also essential for engineers, testers, analysts, and project managers who are eager to discover more effective working methods. Additionally, managers and Agile coaches tasked with enhancing software delivery will find practical tools and techniques used by the most innovative companies. Rather than merely admiring industry leaders, this book empowers you to learn from their success.