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Marketing the Arts

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Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

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Marketing the Arts, Anthony Rhine

Idioma
Publicado en
2020
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Idioma
Inglés
Publicado en
2020
Formato
Tapa blanda
Páginas
274
ISBN10
1538128950
ISBN13
9781538128954
Serie
Descripción
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.