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Parámetros
- 274 páginas
- 10 horas de lectura
Más información sobre el libro
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
Compra de libros
Marketing the Arts, Anthony Rhine
- Idioma
- Publicado en
- 2020
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- (Tapa blanda)
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- Título
- Marketing the Arts
- Idioma
- Inglés
- Autores
- Anthony Rhine
- Editorial
- Rowman & Littlefield
- Publicado en
- 2020
- Formato
- Tapa blanda
- Páginas
- 274
- ISBN10
- 1538128950
- ISBN13
- 9781538128954
- Serie
- Descripción
- Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
