Parámetros
- 912 páginas
- 32 horas de lectura
Más información sobre el libro
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce MARKET For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
Compra de libros
E-commerce : business, technology, society, Carol Guercio Traver, Kenneth C. Laudon
- Idioma
- Publicado en
- 2010
- product-detail.submit-box.info.binding
- (Tapa dura)
Métodos de pago
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- Idioma
- Inglés
- Editorial
- Pearson College Division
- Publicado en
- 2010
- Formato
- Tapa dura
- Páginas
- 912
- ISBN10
- 0136100570
- ISBN13
- 9780136100577
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Tecnología & Ingeniería, Autoayuda, Tecnología, Emprendimiento
- Calificación
- 3,55 de 5
- Descripción
- This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce MARKET For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.