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Political Advertising in the United States

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Focusing on the role of political advertising in federal elections, this book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It explores the effects these advertisements have on the electoral process, offering insights into how they shape public perception and influence voter behavior.

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Political Advertising in the United States, Michael M. Franz, Travis N Ridout, Erika Franklin Fowler

Idioma
Publicado en
2021
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Idioma
Inglés
Publicado en
2021
Formato
Tapa dura
Páginas
182
ISBN13
9780367761493
Serie
Calificación
3,55 de 5
Descripción
Focusing on the role of political advertising in federal elections, this book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It explores the effects these advertisements have on the electoral process, offering insights into how they shape public perception and influence voter behavior.