Public Relations Ethics and Professionalism

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Reconceptualizing public relations ethics through a Jungian perspective, this book delves into how professions create a public persona while neglecting their shadow aspects. It emphasizes the importance of deep dialogue within the PR field as essential for developing robust ethics that can positively impact society. By proposing a new approach to PR ethics, it encourages professionals to acknowledge and integrate all facets of their practice for a more authentic and responsible engagement with the public.