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Pre-Suasion

A Revolutionary Way to Influence and Persuade

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Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion , Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.

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Pre-Suasion, Robert B. Cialdini

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Publicado en
2016
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Subtítulo
A Revolutionary Way to Influence and Persuade
Idioma
Inglés
Publicado en
2016
Formato
Tapa blanda
Páginas
432
ISBN10
1847941427
ISBN13
9781847941428
Serie
Calificación
4 de 5
Descripción
Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion , Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.