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The book presents a three-step, values-driven branding framework designed to help businesses cultivate a meaningful brand strategy. It emphasizes the importance of connecting with customers through the clarification, integration, and communication of the company's core values. By focusing on these elements, readers can enhance their brand's impact and foster deeper relationships with their audience.
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Brand Strategy in Three Steps, Jay Mandel
- Idioma
- Publicado en
- 2023
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- Título
- Brand Strategy in Three Steps
- Subtítulo
- A Purpose-Driven Approach to Branding
- Idioma
- Inglés
- Autores
- Jay Mandel
- Editorial
- Kogan Page
- Publicado en
- 2023
- Formato
- Tapa dura
- Páginas
- 256
- ISBN13
- 9781398609815
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 3,65 de 5
- Descripción
- The book presents a three-step, values-driven branding framework designed to help businesses cultivate a meaningful brand strategy. It emphasizes the importance of connecting with customers through the clarification, integration, and communication of the company's core values. By focusing on these elements, readers can enhance their brand's impact and foster deeper relationships with their audience.