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Advanced cultural insights are essential for transforming marketing strategies into more inclusive and effective processes. This book guides readers in developing cultural intelligence, offering practical steps to enhance marketing efforts and ensure they resonate with diverse audiences. By focusing on inclusivity, it equips marketers with the tools to create campaigns that genuinely reflect and respect cultural differences.
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Cultural Intelligence for Marketers, Anastasia Karklina Gabriel
- Idioma
- Publicado en
- 2024
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- Subtítulo
- Building an Inclusive Marketing Strategy
- Idioma
- Inglés
- Autores
- Anastasia Karklina Gabriel
- Editorial
- Kogan Page
- Publicado en
- 2024
- Formato
- Tapa dura
- Páginas
- 280
- ISBN13
- 9781398614055
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4 de 5
- Descripción
- Advanced cultural insights are essential for transforming marketing strategies into more inclusive and effective processes. This book guides readers in developing cultural intelligence, offering practical steps to enhance marketing efforts and ensure they resonate with diverse audiences. By focusing on inclusivity, it equips marketers with the tools to create campaigns that genuinely reflect and respect cultural differences.