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Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.
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Corporate Strategy, H. Igor Ansoff
- Idioma
- Publicado en
- 1973
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- Título
- Corporate Strategy
- Idioma
- Inglés
- Autores
- H. Igor Ansoff
- Publicado en
- 1973
- Formato
- Tapa blanda
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4,2 de 5
- Descripción
- Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.