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Parámetros
- 228 páginas
- 8 horas de lectura
Más información sobre el libro
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Compra de libros
How Brands Grow : What Marketers Don't Know, Byron Sharp
- Idioma
- Publicado en
- 2010
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Dañado
- Precio
- 21,71 €
Métodos de pago
Nos falta tu reseña aquí
- Idioma
- Inglés
- Autores
- Byron Sharp
- Editorial
- Oxford University Press
- Publicado en
- 2010
- Formato
- Tapa dura
- Páginas
- 228
- ISBN10
- 0195573560
- ISBN13
- 9780195573565
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas, Marcas comerciales
- Primera publicación
- 2010
- Título original
- How Brands Grow: What Marketers Don´t Know
- Calificación
- 4,15 de 5
- Descripción
- This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.