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Focusing on the conceptualization, design, and management of services, this book offers a comprehensive exploration of the multi-dimensional aspects of services marketing. It delves into the complexities of service delivery and the unique challenges faced in the service industry, providing valuable insights for effective service management.
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Services Marketing and Management, Audrey Gilmore
- Idioma
- Publicado en
- 2003
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- (Tapa dura)
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