Agotado
Más información sobre el libro
This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.
Compra de libros
Global Marketing, Johny K. Johansson
- Idioma
- Publicado en
- 2000
- product-detail.submit-box.info.binding
- (Tapa blanda)
Métodos de pago
Nos falta tu reseña aquí
- Título
- Global Marketing
- Idioma
- Inglés
- Autores
- Johny K. Johansson
- Editorial
- Irwin Professional Publishing
- Publicado en
- 2000
- Formato
- Tapa blanda
- ISBN10
- 007116961X
- ISBN13
- 9780071169615
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 5 de 5
- Descripción
- This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.