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Innovative B2B Marketing

New Models, Processes and Theory

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Focusing on practical strategies, this guide offers insights into contemporary B2B marketing, addressing critical topics such as social marketing, customer attrition, and partnership marketing. It aims to help readers navigate the complexities of the industry with clarity, providing actionable advice to enhance their marketing efforts and foster effective business relationships.

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Innovative B2B Marketing, Simon Hall

Idioma
Publicado en
2022
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Subtítulo
New Models, Processes and Theory
Idioma
Inglés
Autores
Simon Hall
Editorial
Kogan Page
Publicado en
2022
Formato
Tapa dura
Páginas
376
ISBN13
9781398604780
Serie
Calificación
3,35 de 5
Descripción
Focusing on practical strategies, this guide offers insights into contemporary B2B marketing, addressing critical topics such as social marketing, customer attrition, and partnership marketing. It aims to help readers navigate the complexities of the industry with clarity, providing actionable advice to enhance their marketing efforts and foster effective business relationships.