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A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.

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American Icon, Bryce G. Hoffman

Idioma
Publicado en
2012
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4,4
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Idioma
Inglés
Publicado en
2012
Formato
Tapa dura
ISBN10
0307886050
ISBN13
9780307886057
Serie
Calificación
4,4 de 5
Descripción
A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.