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The "POM Queen" shares the secrets of her success, her strategies for creating a successful brand and her techniques for building a world-class company, arguing that every campaign begins with identifying the intrinsic value of a product or service, and then deciding how to communicate that value to the consumer. Reprint.
Compra de libros
Rubies in the Orchard, Lynda Resnick, Francis Wilkinson
- Idioma
- Publicado en
- 2010
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- (Tapa blanda)
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- Título
- Rubies in the Orchard
- Idioma
- Inglés
- Autores
- Lynda Resnick, Francis Wilkinson
- Editorial
- Currency
- Publicado en
- 2010
- Formato
- Tapa blanda
- ISBN10
- 0385525796
- ISBN13
- 9780385525794
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,35 de 5
- Descripción
- The "POM Queen" shares the secrets of her success, her strategies for creating a successful brand and her techniques for building a world-class company, arguing that every campaign begins with identifying the intrinsic value of a product or service, and then deciding how to communicate that value to the consumer. Reprint.