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This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.
Compra de libros
Principles of Marketing, Frances Brassington, Stephen Pettitt
- Idioma
- Publicado en
- 2003
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 4,79 €
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- Título
- Principles of Marketing
- Idioma
- Inglés
- Autores
- Frances Brassington, Stephen Pettitt
- Editorial
- Prentice Hall
- Publicado en
- 2003
- Formato
- Tapa blanda
- ISBN10
- 0273657917
- ISBN13
- 9780273657910
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 3,25 de 5
- Descripción
- This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.