Profitable social media marketing

The thing that is missing from most books on social media is the ?profitable? bit. Whether it?s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ?holy grail? marketing principles from some of history?s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ?do? social media in an entirely new way. Gone are the days of hopeful social media. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here.