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No Filter

How Instagram Transformed Business, Celebrity and Our Culture

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  • 320 páginas
  • 12 horas de lectura

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Winner of the FT & McKinsey Business Book of the Year Award 2020 Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history- from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how. One of the best books of the year according to- The Times | Fortune | Financial Times | Inc. | Economist | Newsweek

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No Filter, Sarah Frier

Idioma
Publicado en
2021
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Título
No Filter
Subtítulo
How Instagram Transformed Business, Celebrity and Our Culture
Idioma
Inglés
Publicado en
2021
Formato
Tapa blanda
Páginas
320
ISBN10
1847942547
ISBN13
9781847942548
Serie
Calificación
4,1 de 5
Descripción
Winner of the FT & McKinsey Business Book of the Year Award 2020 Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history- from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how. One of the best books of the year according to- The Times | Fortune | Financial Times | Inc. | Economist | Newsweek